A Business Centric Approach to Product Development

Transform your Product Development process!
Master business-driven engineering and cost strategies.

Give Your Team access to the A Business Centric Approach to Product Development course which includes:

• (21) video-based lessons.
• (15) downloadable presentation pdfs
• (6) downloadable excel worksheets
• (6) Inline Quizzes
• 4 PDH (Professional Development Hours)
• Certificate of Completion
• Immediate and 1 Year Access

The Team based Course provides you with a Seat Manager (Moderator) Role which provides you with the following Features:

• Seat Manager Role Dashboard
  Oversee seat distribution and learning tracking from a centralized hub with ability to easily purchase more seats from the dashboard.
• Actionable Insights & Notifications
  View claimed/unclaimed seats, enrollment history, last logins, and receive alerts when learners enroll to drive timely engagement.

What Your Team Will Learn

• How to achieve cost reductions of 15-50+%
• Maximum Cost Reduction utilizing Value Engineering for Existing Products.
• Using Value Engineering on large systems.
• How to integrate business cases into product development.
• How to use requirements to ensure there are no surprises.
• Implementing Design To Cost Methods To Optimize Product Cost from the Get Go.

Course Description

A Business Centric Approach to Product Development provides a robust framework for professionals seeking to align engineering projects with business objectives. Often, products miss customer expectations or financial targets due to limited collaboration between technical teams and other functions. This course bridges that gap, teaching participants how to incorporate business insights at every project stage. Designed for business leaders, engineers, product managers, and operations teams, it requires no prior expertise in cost management or engineering, making it accessible to all involved in product deployment.

Participants will master techniques such as value engineering, design-to-cost, and requirements management to ensure projects are technically sound and commercially viable. Through practical exercises and real-world case studies, learners will apply these concepts to set realistic targets, evaluate trade-offs, and redirect efforts to meet business goals. The course emphasizes cross-functional alignment, empowering participants to create products that balance customer needs with profitability. Professionals looking to enhance their ability to lead or support cost-effective, business-aligned projects will find this course essential for achieving market success.

Course Outline

Section 1 - Introduction

• Introduction

Section 2 – Commercial Considerations

• What is the need?
• Do you have a business case?
• Do you have a commercialization plan?

Section 3 – Requirements Management

• Why use requirements?
• The importance of setting targets?
• What needs to be included in requirements
• Who creates requirements?

Section 4 – Value Engineering

• Evaluating Value Engineering Proposals
• Approach to value engineering
• Reducing cost on a small assembly

Section 5 – Advanced Value Engineering

• Tackling Value Engineering on Larger Systems
• Off-Road 4x4 Vehicle System Example
• Applying Value Engineering to complex sub-system
• Truck electrical system example

Section 6 – Design To Cost

• What is the difference between “Value Engineering” and “Design To Cost”?
• Implementing “Design To Cost”
• Roughneck “Design To Cost” Example

Section 7 – Organizational Considerations

• Accountability
• Reviews