$319.00 USD

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Sharpen Your Product Strategy with Business Cases (ADVANCED)

Quantify Your Product Strategy!  Learn to create a business case in less than an hour using a one page template. Enroll Today.

Get INSTANT access to Sharpen Your Product Strategy with Business Cases including:

  • (19) video based lessons.
  • (14) downloadable presentation pdfs
  • (4) downloadable worksheets including business case
  • (3) Inline Quizzes
  • 2.5 PDH (Professional Development Hours)
  • Certificate of Completion
  • (1) Hour of Consulting via Zoom
  • Immediate and 1 Year Access

This course comes with a no-questions-asked productcost.com 30-day 100% money back guarantee.

Go ahead and go through the course and follow the steps, put in the work and if you are dissatisfied with the value of the content, please send us an email and we will refund you immediately. No questions asked!

What You Will Learn

  • Create a one page business case.
  • Determine market size for your product.
  • Establish your target market share.
  • Create a business case that is ready for review by your leadership team.
  • Create business cases in less than 1 hour.
  • Stress test your business cases.

(1) Hour One-on-One Consult

  • One-on-One consultation with Heinrich Bartels (Creator of the Course) using Zoom.
  • Invite as many individuals from your company as you wish.
  • Either provide your questions prior to the consultation or bring them to the session.
  • A separate email will be sent to schedule the consultation.

Course Description

Join us for Creating Compelling Business Cases for Product Success! In a fast-moving market, a strong business case is the foundation of any successful product. This course equips you with the skills to create persuasive, data-driven business cases that rally support, secure resources, and ensure your product thrives.

Through this course, you’ll discover how to define your product’s unique value, assess market potential, and build a strategic plan. You’ll gain practical skills in accounting for costs and projecting sales to ensure financial clarity. Additionally, you’ll learn a structured methodology for evaluating business cases and establishing a consistent, organization-wide process for business case development. With real-world examples, interactive exercises, and a customizable Excel business case template, you’ll be ready to craft persuasive business cases that win over stakeholders.

No matter your role—engineer, product manager, entrepreneur, or business leader—this course will empower you to turn ideas into reality. Start building product business cases that drive product success and innovation today!

Course Outline

Section 1 - Introduction

  • Welcome
  • Rationale for Developing a Business Case

Section 2 - Market Size and Target Market Share

  • What is needed in a business case
  • Understanding Market Size
  • Use a published metric to determine market size
  • Determine your target market share

Section 3 - Costs and Revenue

  • Selecting a Time Horizon
  • Which Costs Should You Include?
  • Adding costs to Your business case
  • Product Revenue, COGS and Income
  • Adding sales and revenue to your business case

Section 4 - Analyzing Your Business Case

  • What is NPV (Net Present Value)?
  • Selecting a Discount Rate
  • Should I use NPV, IRR or Payback Methods to Assess Projects?
  • Stress Testing Your Business Case
  • Assessing and Testing Your Business Case

Section 5 - Organizational Implementation

  • Reviewing and Assessing Business Cases
  • Formalizing the Business Case Process