Sharpen Your Product Strategy with Business Cases
Team Course Setup - Schedule A Meeting
Quantify Your Product Strategy!
Create a Business Case Using a One Page Template
Give Your Team access to the Sharpen Your Product Strategy with Business Cases course which includes:
(19) video based lessons.
(14) downloadable presentation pdfs
(4) downloadable worksheets including business case
(3) Inline Quizzes
2.5 PDH (Professional Development Hours)
Certificate of Completion
Immediate and 1 Year Access
This Team based Course provides you with a Seat Manager Role which provides you with the following Features:
Seat Manager Role Dashboard
Oversee seat distribution and learning tracking from a centralized hub with ability to easily purchase more seats from the dashboard.Actionable Insights & Notifications
View claimed/unclaimed seats, enrollment history, last logins, and receive alerts when learners enroll to drive timely engagement.
What Your Team Will Learn
Create a one page business case.
Determine market size for your product.
Establish your target market share.
Create a business case that is ready for review by your leadership team.
Create business cases in less than 1 hour.
Stress test your business cases.
Course Description
Join us for Creating Compelling Business Cases for Product Success! In a fast-moving market, a strong business case is the foundation of any successful product. This course equips you with the skills to create persuasive, data-driven business cases that rally support, secure resources, and ensure your product thrives.
Through this course, you’ll discover how to define your product’s unique value, assess market potential, and build a strategic plan. You’ll gain practical skills in accounting for costs and projecting sales to ensure financial clarity. Additionally, you’ll learn a structured methodology for evaluating business cases and establishing a consistent, organization-wide process for business case development. With real-world examples, interactive exercises, and a customizable Excel business case template, you’ll be ready to craft persuasive business cases that win over stakeholders.
No matter your role—engineer, product manager, entrepreneur, or business leader—this course will empower you to turn ideas into reality. Start building product business cases that drive product success and innovation today!
Course Outline
Section 1 - Introduction
Welcome
Rationale for Developing a Business Case
Section 2 - Market Size and Target Market Share
What is needed in a business case
Understanding Market Size
Use a published metric to determine market size
Determine your target market share
Section 3 - Costs and Revenue
Selecting a Time Horizon
Which Costs Should You Include?
Adding costs to Your business case
Product Revenue, COGS and Income
Adding sales and revenue to your business case
Section 4 - Analyzing Your Business Case
What is NPV (Net Present Value)?
Selecting a Discount Rate
Should I use NPV, IRR or Payback Methods to Assess Projects?
Stress Testing Your Business Case
Assessing and Testing Your Business Case
Section 5 - Organizational Implementation
Reviewing and Assessing Business Cases
Formalizing the Business Case Process
