Are Your Product Development Projects Achieving Their Business Goals?
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Learn how to structure and execute product development projects where they
meet your business objectives!!
Sound Familiar?
You're focused on bringing a much needed product to market, but...
- Your Development Team develops a product that misses customer's expectations.
- Market Conditions Are Not Accounted for during the Development Process.
- The resulting product is too costly and includes many "Nice to Have" features which make little to no difference to your customer.
- The product is developed for a number of months or years without considering how it is going to be marketed and shared with customers.Â
- The product is developed with much fanfare but later it is established that the product has a limited audience and should never have been developed.
- The business leadership team has little or no input after a development project is initiated and the development team completely misses the mark.
The Next Product Development Project Will Be Successful If...
- Products are Competitive and are on the "Leading Edge".
- Product Costs are Below Objectives
- Completes On Time!
- Customers Are Standing In Line!
What's Included In The Course...
SECTION 2
Consider the Commercial Impact!
Elevate your product development process with this key section of our course which provides a clear introduction to meeting market and financial goals including:
- Understand Customer Needs:Â Understand why validating market needs is a critical first step in product development.
- Quantify Financial Success:Â Understand the importance of business cases in guiding project decisions and gaining stakeholder buy-in.
- Start a Commercialization Plan Early: See how a commercialization plan ensures your product is ready for market success.
You’ll develop awareness of why defining customer needs, leveraging business cases, and planning for commercialization are essential for creating successful, market-aligned products.
SECTION 3
Requirements Shape the Product!
Elevate your product development approach with this vital section of our course, focused on defining product requirements effectively including:
- The Power of Requirements:Â Learn why requirements are essential for delivering products that meet market and business needs.
- Setting Targets: Learn why setting specific targets, established in the business case, supports customer needs and financial success of the product.
- Team Involvement:Â See who should be involved in creating requirements and how to foster collaboration.
You’ll develop an understanding of why requirements are crucial, what elements to include in requirements, and who should create them to drive successful product development.
SECTIONS 4 & 5
Reducing Cost on Existing Products
Dive into the art of cost reduction engineering crafted for professionals eager to optimize product value. This section emphasizes aligning cost reduction with requirements to ensure your products deliver maximum value. You will learn to:
- Align Cost Savings with Requirements:Â Learn how to provide value to the customer while meeting cost reduction targets.
- Explore General Techniques: Learn to use approaches that apply to all products.
- Master Approaches for Complex Assemblies: Tackle larger assemblies with techniques specifically developed for this purpose.
You’ll become aware of the critical need to assess cost reduction proposals, implement efficient approaches for small assemblies and specialized techniques for larger systems, minimize costs across different scales, and optimize complex subsystems, all aligned with customer needs defined in requirements and financial viability as set in the business case.
SECTION 6
How to Implement "Design To Cost"!
Shape the future of your new product designs with this essential section aimed to leverage the flexibility of new product architecture to develop very lean products. You will learn:
- How "Design To Cost" is Different:Â Learn why this approach for new products surpasses cost reduction engineering in flexibility and impact.
- Enhance Product Value: Gain insight into practical ways to implement cost-conscious design for innovative product development.
You’ll become aware of the distinction between designing for cost and value engineering, the importance of applying cost-focused design to new products, and how to use flexible product architectures to align with customer needs defined in requirements.
SECTION 7
Align Your Organization!
Discover organizational accountability and how to conduct reviews for business-driven projects. You will learn:
- Accountability: Learn which functions are responsible for all parts of a product development project including stakeholders, project managers, team members and business leadership. Learn about:
- Executing Effective Reviews:Â How to run project reviews that focus on making decisions and include input from all participants.Â
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Focus on Decision-Driven Reviews:Â Understand how reviews prioritize business objectives over detailed technical analysis.
You’ll have better awareness of the roles and responsibilities of all team members and will become more effective at conducting reviews that meet business objectives.
85% Reduction In Cost
- Achieved on a 4x4 Off Road Vehicle Electrical System.
- Identified what was Needed.
- Eliminated Waste and "Nice-To-Haves".Â
- Used Requirements to re-architect the system which resulted in a more efficient setup.
- Resulted in a Cleaner and More Effective User Interface
GET STARTED TODAY!
A BUSINESS CENTRIC APPROACH TO PRODUCT DEVELOPMENT
